How to Create a Corporate Homepage Video
You never get a second chance to make a great first impression.
Hey, I’m Hallease — a digital storyteller, video producer, and the creative director for StumbleWell Productions. Today we’re going to chat about making a compelling homepage video that people will want to stick around for.
When potential clients want to learn more, they check out your website. Whatever they see upon first glance can make or break their interest — so let’s chat about how to create a compelling homepage video to pique their interest and get them to stay. In this video, I’ll give you my top five tips for creating a solid homepage video using my company as an example.
Tip 1: Create a corporate video that’s visually appealing without relying on audio
Make audio optional. With traditional corporate content, it’s best to have a company leader narrate, and then ideally show it through B roll. However, with a website video, you really want to have it work with or without sound. Think about how you can visually show what your company does. For some, it may be as simple as a product demo to visually show how it’s being manufactured and made. For a creative agency, it could be a highlight reel of your best work. Try to think about how you can create a fun and engaging video without relying on audio to carry the video’s core message. . If there’s more to say that imagery can’t get across, consider adding a button at the end that guides your audience to other parts of your website to learn more.
Tip 2: …but definitely use audio
While I do believe your video should speak for itself, audio certainly enhances it. It’s important to edit the video in tandem with audio because even though the viewer may not hear it, it still gives the cut some rhythm and pacing to the eye. In terms of picking the right audio, make sure to pick a song that works with your company’s culture and vibe.e. I personally enjoy abstract orchestral pieces, but you know your company best. If I were using Storyblocks, I’d probably pick something like this.
Tip 3: Tell a story
When you publish a video ask yourself, what story is it telling? If it’s a story you’d want to read from beginning to end, great. If it bores you after one chapter (or one frame), consider changing it up..Even if it’s just a company reel or a production reel of your best work, try to have something that’s progressing it forward. If it’s a production reel, use different ideas around color to move us through a color spectrum. If your company is into creating a product of some kind, show the initial designs through production, manufacturing, delivery and the customer enjoying the product. Always think about how you can progress your video forward in some way because this is what separates ordinary company homepage videos from the compelling ones..
The production reel for StumbleWell uses keywords at the beginning to signify all the different specialties that we do. As you view the rest of the reel, it explains them more thoroughly.
Tip 4: Keep it short and keep it loopable
Supposedly, it takes seven seconds to make a first impression. Just seven. Your video should live at the top of your site and start playing immediately when people visit your page.. Keep it shorter than two minutes. Remember, the point of your homepage video is to spark their interest and make them want to stay and see more. The longer interviews about your process, case studies, other collateral etc. can live deeper in your site.
Tip 5: Incorporate motion graphics
Incorporate motion graphics wherever and whenever you can. A little bit of motion graphics can go a long way. Maybe it’s as simple as animating your logo, or giving some text on screen a little more flare when it appears in your video. If you’re a beginner or intermediate at editing, there are some great tools out there to help. Check out Storyblocks’ Premiere Pro Templates and/or their DIY video editing platform, Maker. There’s a lot of plug and play options you have without needing to be a video expert.
Let’s recap. I’ve given you five tips on how to beef up your homepage video to attract potentially new clients or to just give your company that new type of flare. We talked about why audio should be optional, how to give your video some visual pacing and rhythm, and how to make sure you’re telling a story and progressing things forward. Remember, keep it short and loopable and add motion graphics whenever possible.
Thanks for reading! I’m Hallease, digital storyteller, video producer, and the creative director for StumbleWell Productions.