Step 1: Engaging Visitors
With Part I and Part II behind us, the navigation and background are set.
The final design element for our retro photographer mockup is creating placement for text and designing an element to drive sales.
As the theme is photography, a wedding or engagement package seems apt—and a quick search through Graphic Stock’s library turns up a retro-enough save-the-date card with hand-drawn illustrations to match the stock icons transformed in Part I:
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Step 2: Pinks and Hues
The above stock vector illustration has some great pinks—but the black provides too much contrast for the light and whimsical look we’ve set for this project.
We can get around this by once gain sampling a shade of blue from the spectrum pattern we used throughout Part I and Part II, but we also need some type of flourish to turn this graphic from a postcard into an organic ad banner.
Step 3: Stitching Everything Together
Pulling pink from the engagement card and blue from the spectrum pattern brings the previous elements together quite nicely.
To tie things together further—while also mimicking the perforated effect of coupons to further highlight our sales element—the stroke path function adds some alluring lines to the sale and engagement banners by tracing a path and playing with the spacing.
The final result—first by itself and then overlaid atop a stock digital display template:
*All graphics sourced from the Graphic Stock library
**All design work courtesy of DiGuiseppi Studios
Matt Siegel writes about design, leadership, branding, and pop culture for Video Blocks and Graphic Stock. Follow his coverage @MattSiegelMedia.
Retro Design Hacks: A Photographer’s Tutorial Part III