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State of Youtube 2019


The State of YouTube 2019

Get to know the creators behind the content.

In collaboration with:

WHAT WILL YOU LEARN?

We surveyed 400+ YouTube creators, and conducted in depth interviews to better understand the people behind the content. In the State of YouTube 2019, we’ll breakdown:

  • Why creators go to YouTube
  • What YouTubers want to achieve
  • The challenges of being a YouTuber
  • The evolving influencer landscape
  • YouTube’s 2019 Outlook

WHO ARE YOUTUBERS?

While you may be primarily aware of larger YouTube brands whose creators devote their entire time to making a living off of YouTube, there are a lot of other, smaller creators out there.

WHAT ARE THEIR STRUGGLES?

“The pressure to upload content, if I don’t upload content in 2 weeks, all the analytics
go down including revenue.”

“Time. I have thousands of ideas constantly flowing, but only so much time and physical willpower as a one-man-show to make it happen.”

“Generating a meaningful impression share with strong user engagement.”

WHAT ARE THEIR GOALS?

There’s a mix of full-time YouTubers and hobbyists who find the platform to be a viable place to express their creativity and state that as their main goal.

GET THE FULL REPORT

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