In collaboration with:
WHAT WILL YOU LEARN?
We surveyed 400+ YouTube creators, and conducted in depth interviews to better understand the people behind the content. In the State of YouTube 2019, we’ll breakdown:
- Why creators go to YouTube
- What YouTubers want to achieve
- The challenges of being a YouTuber
- The evolving influencer landscape
- YouTube’s 2019 Outlook
WHO ARE YOUTUBERS?
While you may be primarily aware of larger YouTube brands whose creators devote their entire time to making a living off of YouTube, there are a lot of other, smaller creators out there.
WHAT ARE THEIR STRUGGLES?
“The pressure to upload content, if I don’t upload content in 2 weeks, all the analytics
go down including revenue.”
“Time. I have thousands of ideas constantly flowing, but only so much time and physical willpower as a one-man-show to make it happen.”
“Generating a meaningful impression share with strong user engagement.”
WHAT ARE THEIR GOALS?
There’s a mix of full-time YouTubers and hobbyists who find the platform to be a viable place to express their creativity and state that as their main goal.