“We are moving beyond the visual, to see it as part of a total experience. We don’t just look at color now, we experience and feel color.” – Pantone Spring/Summer 2016 Color Guide
The ever-chic style and design trendsetters at Pantone have spoken, and this summer’s colors are vibrant, earthy, and full of organic texture and light. Rather than picking just one or two shades to focus on, they’re celebrating a whole spectrum of bright hues inspired by the natural world. To help you create your own Pantone-worthy design projects, we’ve outlined the four most important themes from this season’s color guide.
1. Natural Colors
Pantone emphasizes colors that are both sensory and tactile, rather than flat tones on a screen. They reflect this aesthetic in the theme of the Pantone summer guide—“Eat.” With names like “ocean depths,” “melon,” “orchid haze,” and “apricot buff,” the palettes are as felt and tasted as they are seen.
To capture the look, avoid designs that are neon or artificial, focusing instead on the the wide array of color seen in food, plant life, and the natural world.
2. Strong Textures
Branching out beyond two-dimensional palettes, Pantone also points out important visual aesthetics—like these strong textures—as part of their color design. From rough fabrics to gritty stonework, textures make colors pop, prompting viewers to not just see but to feel them, which is why they are fundamental to this season’s trends.
3. Rough Design
Over-polished and over-produced aesthetics have been and continue to be less fashionable than the minimalist, no-frills appeal of handmade designs. There is something honest and imaginative to creative projects that are asymmetrical and a bit rough around the edges—it speaks to the human element in both the artists and their audiences. Pantone highlights the importance of messy, analog designs, which closely echo the natural themes underlying its color guide.
4. Dynamic Light
The interplay between light and color is also a key theme for Pantone. “Metallic surfaces, pearlescent finishes, and sheen all affect how we interpret color and respond,” notes the guide. This applies as much to photographs that use light to illuminate textures and palettes as it does to design elements that create a more sensory experience through tone, shading, and sheens. Ultimately, the interplay between light and shadow makes colors more vibrant and real, bringing them to life.
Search for Graphics by Pantone Color
Feeling inspired by Pantone’s summer trends? You can use the Storyblocks’ advanced search function to find images that perfectly match Pantone’s palettes. Watch the video below to get the search tips, or start browsing our library of delicious photos, vectors, and illustrations.