Video marketing can feel like a big undertaking for any small business, but you’ll find that video marketing has a huge payoff. The reasons for using video in your marketing strategy are pretty much endless, but how do you know you’ll get back what you put in? The answer: research and data!
Luckily, there’s a wealth of information out there, including studies and trend forecasts, to show you exactly why video marketing is worth it. We’ll go through a few of the reasons for why every brand should invest in video marketing, then we’ll provide a few (easy!) tips for getting started.
1) Video Marketing is the Key to Engagement
According to the Content Marketing Institute, video generates close to 10 times more shares, comments, embeds, and engagements than other content, including blogs or non-video social media posts. What’s more, 72% of consumers surveyed by Wyzowl said that they prefer learning about products and services through video.
The more users interact with your content, the more you increase your brand’s reach. As social media algorithms continue to evolve, video content comes out on top again and again. So stay ahead of the curve by embracing video marketing!
To jumpstart your video strategy for social media, check out our tips on how to use stock video on social media. As you dive deeper into social media video, make sure you know how to crop images for Instagram stories and turn horizontal videos into vertical in Adobe Premiere Pro.
2) Video Marketing Increases ROI and Conversions
In Wyzowl’s survey of marketers and consumers, they found that 82% of businesses plan to spend more on video marketing in 2018, while 81% of consumers said that they decided to purchase a product or service after watching a brand’s video. They also found that the average person watches 1.5 hours of online video content per day (and 15% of people surveyed watched up to 3 hours of video per day).
Video marketing is often a significant investment, but research shows that the returns are worth it. Not only can video marketing extend your reach on social media, but it can also increase conversions and ROI. This holds true across social media, brand websites, and even email marketing.
No matter how small you start out, make sure to include testing as part of your video marketing strategy. Whether you’re experimenting with ads, on-site videos, or social media posts, you’ll need to collect data to help make informed decisions. A/B testing is a great way to iterate on tests, and you can use A/B testing to increase ROI in video marketing as well as other mediums.
3) Video is Accessible
As video marketing becomes more and more influential, it’s also becoming easier to generate and consume. You don’t need to hire an agency to create an effective video marketing campaign, and DIY video can look incredibly professional.
Stock footage, After Effects templates, and music make it a breeze for any small business to create video content that packs a punch. What’s most important is that you stay true to your brand and your audience–you know your customers best, so make sure that you’re creating content with your audience in mind.
If you want to expand your reach, create content that your audience enjoys, and they’ll do the rest of the work for you! Wyzowl found that 83% of consumers will share brand videos that they enjoy, so continue to cater to your customers and keep testing.
Stock footage is an immense asset to any video strategy, allowing your brand to keep costs low and returns high. While you can always use video footage to create a professional promo video, stock media also goes well with trends like boomerangs, cinemagraphs, and gifs. Finally, use motion graphics to create subtle effects that will grab users’ attention.