A picture is worth a thousand words, and in a fast-paced world full of data analytics and research, infographics are the perfect way to explain your data. We’re all strapped for time, and most people would prefer to see colorful graphs, charts, and icons broken down into easily digestible snippets rather than countless spreadsheets and paragraphs describing them. But besides efficiently displaying information and reducing the number of spreadsheets in our lives, why exactly do infographics work? Let’s explore the factors behind the success of an infographic.
What Is the Science Behind the Success of Infographics?
For starters, 50% of the human brain is dedicated to visual processing, and a majority of the world’s population is made up of visual learners. You might ask, “Well, what about the rest of the population—the ones who aren’t visual learners?” They still process an image much faster than they process text. They also engage more with images and therefore remember visual information much better than stand-alone text.
Infographics are easy to digest, which not only makes them easier to read and remember, but you can also be sure that your audience—regardless of training or background—will understand them too. Better visuals, higher engagement levels, and increased ability to understand make infographics the perfect content to share on social media. More sharing means more eyes consuming your branded content.
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How Should Infographics Be Used?
The primary use case for infographics is in content marketing. Let’s pretend you own a brewery, and you are pushing content on your blog to increase your online presence and customer engagement. A lot of your customers (as well as other beer enthusiasts) may be interested in learning about what exactly goes into beer, and what each ingredient contributes to the delicious beer that they enjoy. Rather than droning on and on about where hops comes from and how certain percentages affect the taste of a beer, make the information more easily digestible in specific snippets dedicated to each ingredient. Your customers will be much more likely to share a beautiful and engaging infographic with their friends, and as more of their friends see it, you’ll get more customers. You can thank us for this advice later with a nice, cold brewski.
Infographics are commonly used in content marketing, but that doesn’t mean that they shouldn’t be used elsewhere. Include them in your packaging to explain where your product came from, what went into your product, and who you should contact if you need help with your product. Make your presentation infographic-like to keep your audience engaged. Really, you can use infographics whenever you have a lot of information that you need to slim down for an easy read.
How Do You Make an Infographic?
You can make infographics from scratch using various programs including Adobe Photoshop and Illustrator, but much like everything else in life, it’s easier to start with a template. Our royalty-free stock vector library is full of infographic elements and templates. Follow our guide on how to make an infographic with illustrator and explore the possibilities of engaging content!