It’s our job as content marketers to know what’s trending. Often, it’s the latest bombshell video technology news story or an ongoing design controversy. No matter what, they all have one thing in common, and it’s a question that should always be on your mind when creating ads, videos, or blog posts: What’s got people talking?
The major trends paving the way for stock media in 2018, as highlighted in our newly-released Trends Guide, include Awesome—think out of this world kind of awesome—Authentic, and Essentialism.
Check out the guide below to get a sense of where stock media is heading in 2018 and to explore these big three trends. Or keep scrolling to discover more of the smaller—yet no less important—trends making headway in the video, design, and audio worlds. Experience the morning commute in the world’s largest train station, find out how you can turn your epic cheat day into photography inspiration, and how the rise of VR is not just shaping gaming, but music.
It’s a typical Monday morning at Grand Central Station in New York City. A still picture can display the people en masse, the volume. But with the Urban Sprawl trend in action, we can capture an entirely different image—the rush to the office, the daily stop at the newspaper stand, the first sip of morning coffee. Not just the person, but the life. And if videos like this can show us anything, it’s that there’s a surprising beauty in the ordinary.
Download this Grand Central Station Travelers Video here.
Celestialism takes us from the routine to the down-right extreme.
Download this outer space video here.
Even though we had to bring things back down to earth for Time Warp, this brilliant breezeway has got some serious interstellar vibes.
Download this brilliant breezeway video here.
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Other than being all too aesthetically pleasing, this photo trend, known as Mise En Place, means “a place for everything and everything in its place”. It values the minimal and the modern; it’s also a good way to emphasize texture.
Duotone, which is often combined with Mise En Place, is perfect for highlighting contrast, and it’s a good way to give a photo a subtle retro look. It also inspired some of our most popular vectors in 2017.
Purchase this Duotone photo here.
Who’s hungry? Stock creators had a major sweet tooth in 2017, and it appears the sugar trend won’t be crashing anytime soon.
Purchase this Sweet photo here.
The demand for Virtual Reality and 360 videos has changed the stock video game—but it’s also changed the music needs of creators. Well, the stock audio gods have listened, and they’ve got just the thing.
Download this spaceship audio here.
Video-game inspired sound effects, so YouTube will never have to tell you, “Game Over.”
Download this game over sound-effect here.
Even if your creative home lies on YouTube or another DIY content platform, you don’t have to go it alone. Check out what’s on the horizon for all things stock audio in our library.
Planning your content for the upcoming year? We’re here to help. Find elements of all the above categories, and more, in the 2018 Trends Guide. As a creator, you too can help set the pace for the upcoming year—and even start contributing to Storyblocks as a contributor.