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Unexpected Ways to Use Motion Graphics

Inspiration
April 4, 2018

Unexpected Ways to Use Motion Graphics


Motion backgrounds are a great way to add polish and pizazz to videos, social media posts, presentations, and more. When logged into your video account, just hit “backgrounds” to explore thousands of animated geometric, space, and abstract clips. In this post, we’ll explore tools and techniques for making the most of motion graphics in a variety of projects.

Attention-Grabbing Presentations

If you need to punch up a pitch deck or compete with your students’ social media feeds during class, try adding motion backgrounds to your slides. In this example, we added cool hue-shifting headphones to Keynote doc to get a presenter conference-ready.

On-Trend Animated GIFs

Animated GIFs are a simple way to add some movement to your social media and blog posts. To create the GIF below, we layered an image of a woman listening to music over this mesmerizing pattern in Photoshop to create a social media post. Learn how to create and edit GIFs.

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Websites that Mean Business

Adding a moving lead image to your website is an easy way to make your landing page stand out. In this example, we used an ultra violet geometric motion background to add dimension to a Squarespace website for a tech conference.

Inspiring Intro Titles

Creating consistent opening titles can create a sense of style and polish for a video series such as a YouTube channel. In this example, we found a creative background of kissing lips on which to overlay titles for a makeup tutorial.

Fun with Green Screen

Motion backgrounds are great for transporting your subject with a green screen effect. For this example, we used the Keylight plugin built into After Effects to remove the green background behind a ballerina and gave her a stage of blurry lights.

Beyond Backgrounds

Motion backgrounds can also be the foreground. Here we created a text effect in Photoshop by filling the space outside the text with white and deleting the text layer. For the background layer, we used this nebula background to fit the astrology theme.

And there you have it! Motion backgrounds are the perfect tool to jazz up your videos, slides, websites, and social media posts.

Put Your Project Into Motion

Caryn Tayeh

Caryn Tayeh is a freelance writer whose specialties include tutorials, content marketing, and video production. When she’s not writing, she can be found reading books by women she admires, researching social media trends, and tweeting about #TheBachelor.


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