You may have noticed recently that every website design is starting to look—well, quite similar. You’ve seen it before: a full-width website, with a full-width hero stock image or stock video, some short and clever H1 headline text centered over the hero, with a logo on the left, and a navigation bar on the right. Ring a bell? Now here’s the crazy thing—this is perfectly OK.
It may seem overdone, but users prefer familiar experiences across the web. As web design guru Steve Krug says, “Conventions only become conventions if they work.” And the truth is, this layout has proven itself effective by allowing users to navigate the site as easily and intuitively as possible. As a business owner or UX designer, you want to make it easy to engage new customers. Simply put, websites shouldn’t leave people scratching their heads and trying to figure out how to find what they want.
The formula is a simple one: with an eye-catching hero and an attention-grabbing H1 copy, you can communicate your brand and product—and users can navigate your website without interference. If you’re looking for inspiration, check out a few of our eye-catching designs made using stock images below.
Small businesses have a hard enough time acquiring new customers and expanding their reach as it is. As a web designer, it’s your job to make customer conversion as seamless as possible so your clients can make the big money. This design layout achieves just that.
What do you think of this design trend? Does it make you yawn or simplify your job? Whether you’re staying on trend or designing the next big thing, get all the hero images you need.
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