Our 2020 Trends Guide is here covering the most exciting trends in media and creative to come. This year, we did something a little different. In addition to analyzing over 105 million searches, we tasked the creative experts from our Content and Design teams to study current videos, TV, advertising, design, and social media, to highlight booming visual trends — think colors, style, typography and more.
2020 will be evocative of nostalgia, showing off retro, vintage, and VHS-inspired visuals. First person-style, candid people, and raw, unfiltered imagery is being celebrated by the Gen-Z audience. We’ll also see more interactive media, like shoppable video ads and interactive stories, where the viewer plays a role. Lastly, blended visual formats that bend the rules, like footage and illustration mash-ups or optical illusions in motion.
If you’re feeling inspired and want to bring these trends to life in your own video projects, we’ve compiled a toolkit to help you out.
To recreate retro visuals, use video effects and overlays that give your project a film look. And be sure your subjects are on-trend in ‘70s, ‘80s or ‘90s inspired clothing.
Real and Raw
To recreate real and raw visuals, use video that isn’t overly-styled. You can even consider using footage and images captured on mobile devices. Unfiltered is the way to go here, but if your footage looks too professional or your colors are too saturated, you can actually use color presets to create a raw look.
Viewer as a Participant
To create the viewer as a Participant trend, sketch out your story first, then use “call out” style graphics to add elements of user choice. With this trend, you’ll need a little more tech support to make your videos interactive.
Bending the Rules
This trend is all about a creator putting their own spin on something typical. Go wild decorating your footage with illustrated elements, experiment with the chroma key effect, and don’t be afraid to incorporate funky cartoons.
We hope you’re feeling inspired! Take a look at the full Trends Guide for more visual examples and explore our blog for tutorials that can help you tackle more advanced effects.