Find your real stock media cost with our free calculator

For Businesses
September 5, 2023

Find your real stock media cost with our free calculator


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As a video creator, you know time and money are often in short supply. Yet in spite of these constraints, you still have to continually deliver high-quality work, and deliver it on time. It’s a familiar tug-of-war for any creative, and a big part of why stock media is so popular. Whether you’re buying individual assets or signing up for a subscription, you have access to all the video footage, music, and other assets you need to do your best work, faster. Best of all, most stock media options out there seem pretty reasonably priced at a glance. But a lot more factors into stock media cost than how much you pay to download an asset or access a library.

That’s why it’s so important to know what you’re actually getting with your stock media. And for that matter, what you’re not getting. Hidden costs and time-wasters can pile up quickly, consuming valuable resources and making projects more stressful. This includes everything from figuring out complex licensing to navigating a maze of legal red tape to per-asset pricing. That’s why we created the “real cost” calculator. By answering a few simple questions, you’ll be able to quickly determine just how much your stock media is actually costing you.

Calculate your real stock media costs with our free calculator

What is the real stock media cost calculator?

The calculator is a free tool that helps creators assess whether their current stock media plan is helping or hurting their goals. It asks a series of questions about your process, your team, and the kinds of projects you typically work on. It only takes about 2 minutes to complete. Once you’re finished, it calculates whether your current plan is costing you more time and money than you think.

Personalized report created by Storyblocks' real stock media cost calulator

Why did we build the calculator?

At Storyblocks we’re creators, too, so we know the value of a smooth production process. We believe everyone, from solo creators to production team leaders, do their best work when friction is at a minimum. Things like sourcing stock assets and distributing videos across multiple social platforms shouldn’t be complicated. But every stock media provider works a little differently, and those differences can hinder your ability to quickly create content. Or even expose you to legal risks. The real cost calculator will reveal the limitations of your existing plan, and point out how it might be doing more harm than good.

Valerie Shore

Content Marketing Manager

Valerie is the go-to for all things messaging at Storyblocks, working as a content marketing manager and copywriter for cross-functional initiatives. When they're not furiously typing away on her favorite mechanical keyboard for work they love playing D&D, hiking, and dreaming about having a farm in the country.