With millions of photos in our new image Marketplace, there are plenty of amazing stock images to choose from—so what does it take to stand out from the crowd, get ahead, and make a sale? We asked one of our top-selling contributors what it takes to make it big in the world of stock media. Whether you’re just starting out in stock or you’re a seasoned pro, these tips from stock photographer Arina Habich can help you make the most out of every shot.
Rule #1: Stay On Top of Trends
Arina Habich: The first—and possibly most important—way to stand out is to stay on top of trends. Listen to the news while you’re working and let current events and styles influence what you shoot. Keeping your content fresh and relevant will allow you to offer images that reflect what’s going on in the world around us.
Rule #2: Think Like an Entrepreneur
Arina Habich: As creatives, it’s easy to focus on the craft, but at the end of the day, stock media is a business. Keep in touch with potential clients and don’t neglect your marketing. It’s always worthwhile to listen to your other clients (or potential clients) needs, even when you’re planning on shooting stock—it will help you stay on top of what the market’s needs are. Meanwhile, marketing teams are great for guiding you toward the subjects and types of photos that will be useful and unique.
Rule #3: Keep Up With the Latest Tech
Arina Habich: As a photographer, your equipment is a big investment. But like any good investment, it’s worth the payoff. In photography, maintaining the quality of your gear protects the overall well-being of your business, and staying on top of the latest tech will keep your photography current and cutting edge. Every day, the technologies used in cameras, editing software, and lighting are becoming more and more powerful. Use them to the best of your ability to keep your photos looking up-to-date.
Bonus: Keep a Weather Eye on the Horizon
Storyblocks: We’re always scoping out the industry’s latest—and we’re committed to bringing our insights to the creative community. Every month we send important Marketplace sales data and highlights to our contributors, helping them to make the most of their portfolio and sales. Make sure you keep an eye out for our upcoming 2018 Trends Guide, where we’ll be featuring the big ideas that will rock 2018 stock!
Find this image featured in our 2018 Trends Guide in December!
Think you’ve got some shots that are on-point and on-trend? Keep shooting and make sure you upload them to our Marketplace.